When Matching Is Honest,
Families Win
Our matching uses 27+ signals and is completely independent of how — or whether — a community pays us. That's not just better for families: communities meet people who actually fit, instead of chasing mismatched inquiries. We built the platform so that doing right by families is the business model — and we can prove it.
Your Tour Companion
Know what to ask. Decide together.
Your matches come with a companion built from your answers — the questions worth asking each community, what to ask to see, and one place for the whole family to keep notes, compare, and see where everyone stands. Open it on your phone during the tour; invite your siblings and decide together, even from different states.
Included free with your matches — no app to install.
Your Tour Companion
Willow Creek Senior Living
How would your team support Mom’s morning walks in the garden?
Because you said her routine matters
The garden courtyard is beautiful and secured
Liked · Mike
Built from your answers — the same 27+ signals that matched you.
How We Compare
A side-by-side look at what actually matters when searching for senior living.
| Feature | SeniorsLivingCommunities.com | Other Services |
|---|---|---|
| Free for families to use | Free, but may only show paying communities | |
| All communities listed (not just paying ones) | ||
| Matching never influenced by payment | ||
| Flat, transparent pricing for communities | Rates may vary by community | |
| Transparent about how they make money | ||
| Won't push families toward higher-budget options |
How We Make Money
SeniorsLivingCommunities.com is free for families — always. Communities choose how they pay: a flat fee per lead, or a flat commission rate on move-in. We offer the same flat commission rates to every community by care type and market.
The key difference? Our matching algorithm is completely independent of payment. Whether a community pays per lead, pays on commission, or hasn't paid us anything at all, your matches are determined by the same 27+ signals: care needs, budget, timeline, location, and more. In the traditional model, variable commission rates may create an incentive to steer families toward specific communities. Our flat, transparent pricing removes that dynamic entirely.
Communities prefer it this way too. They compete on fit and quality instead of ad spend, and every family they hear from is one whose needs, budget, and timeline genuinely match what they offer.
All qualifying communities are listed, regardless of whether they participate in our program.
Communities that pay for connections are never ranked higher in your match results.
We won’t push you toward communities above your stated budget.
Our matching algorithm uses 27+ signals and is never influenced by how a community pays us.
When the Match Is Right, Everyone Wins
A right-fit move-in isn't a compromise between what families want and what communities want — it's the same outcome. Honest, unbiased matching is what produces it, and it's the only thing our business model rewards.
Families win
You see every qualifying option, ranked by fit — care needs, budget, timeline, location. You tour with confidence instead of chasing dead ends, and nothing you're shown is there because someone paid to put it in front of you.
Communities win
Every family a community hears from is intent-verified and genuinely matched to what they offer. That means fewer wasted tours, staff time spent on people who belong there, and residents who arrive as a good fit — and stay.
We win
Flat, transparent pricing means we earn the same no matter which community fits you best. Our only way to do well is to get the match right — so families trust us, communities renew with us, and both refer others.
The traditional referral model forced a trade-off: services earned different amounts from different communities, so someone's interest had to lose. We removed the trade-off instead of picking a side.
How We Verify Your Inquiry
Before a community ever sees your contact information, we verify your identity via a quick automated text or phone call. This step benefits both families and communities.
For Families
Verified inquirers get prioritized responses. Communities know you're a serious inquirer — not a bot or accidental click — which means faster follow-up and better treatment from the start.
For Communities
Communities only hear from real, verified people who chose to share their information. No spam. No accidental submissions. Verified inquiries result in significantly better outcomes for everyone involved.
Licensing Data on Every Profile
Every community profile on our platform shows state licensing status and license number, with a direct link to the state licensing database. Some other referral services have come under scrutiny for recommending communities with documented care violations. We show everything — including communities that don't pay us anything.
In 2024, the US Senate Special Committee on Aging examined concerns about referral services recommending communities based on financial arrangements rather than family needs. We believe families deserve full transparency — including which communities have licensing issues.
All Communities Are Listed
Any qualifying senior living community can list on our platform for free. Some other referral services may require a paid agreement before a community appears in recommendations — meaning families may never see communities that chose not to participate.
Communities can upgrade to a Premium or Featured plan, which places them higher in the directory listings for their area and unlocks a richer profile. When they do, we say so: every Premium or Featured community carries a clearly visible plan badge wherever it appears, so you always know who has upgraded.
And here is the line that never moves: plans play no role in matching — none. Your matches are computed from exactly two things: what the community actually offers (care types, pricing, availability, amenities, licensing) and what you tell us in the matching tool. A community's plan is never one of the signals.
We believe you should see every option available in your area, ranked by quality and fit. Great communities do better under this model, not worse: when placement in your matches can't be bought, being the right fit is what wins.
Ready to Find the Right Community?
Answer a few questions about your needs and budget. We'll match you with verified communities in your area — using 27+ signals, with matching that's never influenced by payment. Run a community? The same transparency is what fills your tours with the right families.