Two Ways to Connect
with Families.
Zero Steering.
Families complete our matching quiz and get intent-verified before reaching your dashboard. You see every detail — care type, timeline, budget, a direct quote — then choose how you want to pay: upfront per lead for less, or commission only when a family moves in.
You're in control — always. Preview every lead. Choose your payment model. Pay only for what fits.
No credit card • 10 minutes to set up
Intent level — AI-scored on 27+ signals including timeline urgency, care specificity, and budget readiness
- Mother (78–82) — needs help with daily activities, medication management, and fall prevention
- LTC insurance confirmed; family is financially prepared and expects to decide by end of month
"Doctor is recommending the move. We need somewhere that feels like home."
Physician-prompted search with strong financial readiness and a firm decision timeline. Family prioritizes daily activity support and a warm, social environment.
- Mid-stage Alzheimer's diagnosis — wandering incidents reported, secure memory unit required
- Privately paying; budget is flexible for the right fit and specialist staff
"Dad has been getting confused at night. We really need someone who specializes in this."
Adult children coordinating after recent safety incidents at home. Fit on specialist staffing and secured environment will drive conversion.
- Active couple (60–64) — no care needs; focused on social programming and downsizing
- Pet-friendly community strongly preferred; proximity to adult children in Gainesville matters
"We just want to be around people our age and stop maintaining a big house."
Proactively planning their next chapter. This couple responds to lifestyle messaging — events, community, and convenience over clinical care.
Anonymized samples — your dashboard shows real leads for your market.
Try it yourself
You See the Lead Before You Buy It.
Every. Single. Time.
No lead is sold to you blind. Before you spend a dollar, you see the family's care needs, budget, timeline, city, intent level, and even a direct quote in their own words.
See the full anonymized profile — care type, city, intent, timeline, a family quote, and an AI-written match explanation
See your community's match score (0–10 fit) before committing
Choose how to pay: upfront per lead (with slot or lock options) or commission on move-in
Contact info + full AI lead profile revealed instantly after purchase
Interactive demo — click “Get This Lead” to see the full purchase experience
- Mother (80–84 age range) — early-stage dementia, medication management needs
- Currently lives alone; family concerned about safety and fall risk
Mom is very social and was active in her church and book club until recently. She still has so much life in her.
- HOSPITAL DISCHARGE: Mother (85–89 age range) — recovering from hip fracture
- Needs skilled nursing transitioning to Assisted Living within 2 weeks
She was completely independent until the fall. We need somewhere with skilled nursing on-site and a real rehab program.
The consumer experience
This Is What the Family Sees
Before You Hear From Them
Families complete a detailed quiz, review scored matches, and select the communities they want to hear from. Their phone is verified before the lead goes live. By the time you see a lead, they already know who you are.
Select the communities you'd like to hear from. Your contact info is only shared with communities you specifically select.
Why these communities were selected for you
These communities were selected because they specialize in memory care and assisted living within your $5,000–$7,000 budget. Both accept LTC insurance and are located within 15 miles of Ocala. Given your 1–3 month timeline, each community has confirmed they have availability to discuss your situation promptly.
Assisted Living Community
Pricing available upon inquiry
- 24/7 assistance program directly addresses the fall-risk and medication concerns your family described
- Active social calendar and restaurant-style dining match your two highest-ranked amenity priorities
- LTC insurance accepted — within your $5,000–$7,000 budget range
Why it's a great match: This community's dedicated daily-assistance program and 24/7 staffing directly address the safety concerns your family described. Their restaurant-style dining and full social calendar align with the two amenity priorities you ranked highest — making this a strong fit on both the care and lifestyle dimensions.
Memory Care Community
Pricing available upon inquiry
- Dedicated Alzheimer's and dementia unit with staff trained exclusively in memory care
- Secure outdoor walking paths and sensory garden match your safety and engagement priorities
- VA Benefits accepted — confirmed within your $5,000–$7,000 budget range
Why it's a great match: This community's secured memory care neighborhood and staff who work exclusively with dementia residents directly match the diagnosis and safety priorities your family listed. Their acceptance of VA Benefits and location within 10 miles of Ocala were both key factors in this match.
Mobile Phone Number *Required for phone verification
I consent to being contacted by the communities I've selected above about availability, pricing, and scheduling tours. (Required)
Sample UI — demonstration only
Hover the numbered bubbles to learn what each element means for your community.
Everything included
A full lead acquisition system — starting with $500 in free Pay-Per-Lead credits.
No subscription. No setup fee. A live lead marketplace with every tool you need to find, buy, and manage leads.
$500 in Free Lead Credits (Pay Per Lead)
Two $250 credits when you create your account. No card required. Use them on any Pay Per Lead purchase.
Browse Before You Buy
See care type, city, intent level, timeline, and top priority for every lead before you spend a dollar.
Phone-Verified Contacts
Families confirm their contact via automated SMS or voice call before their lead goes live — no verified number, no live lead.
AI-Scored Intent + Written Profile
Every lead is scored on 27+ intent signals and includes a 3-5 sentence AI-written analysis and summary covering care needs, urgency, budget, and family context — ready for your sales team.
Real-Time Notifications
Get alerted the moment a new lead matching your care type and geography hits the marketplace.
Lead Tracking Dashboard
Manage every lead from first contact through tour to move-in. Log status updates, keep your pipeline organized.
Flexible Payment Options
Pay per lead upfront with no contracts, or choose our flat-rate commission model. With Pay Per Lead, credits never expire and you can pause anytime.
Bad Contact? We Make It Right
If a lead has confirmed bad contact info within 48 hours of purchase, we issue a credit — no questions asked.
Example Feed
Example Leads
Anonymized — no names, contact info, or personal details shown.
- Mother (80–84) — early Parkinson's with medication needs; daughter is the primary decision-maker
- Currently living alone; fall risk escalating and physician is now recommending the move
- LTC insurance confirmed active — family wants to use coverage and is ready to tour this week
"The doctor is recommending the transition. We need somewhere that genuinely feels like home — she's still very much herself."
Sign in to unlock full contact details
- Father (85–89) — mid-stage Alzheimer's; two wandering incidents in the past 30 days
- VA benefits confirmed active; family is the decision-maker and touring communities now
- Secure unit and 24/7 staff with dementia-specific training are non-negotiable requirements
"He got out twice last month. We can't keep him safe at home any longer — we need someone who truly specializes in this."
Sign in to unlock full contact details
- Mother (75–79) — recovering from hip replacement; transition from rehab to AL within 6–8 weeks
- Hospital social worker is involved; family meeting with siblings scheduled for next week
- Private pay; flexible budget up to $5,500/mo — social atmosphere and dining are top priorities
"She was totally independent until the hip. We want somewhere warm and social — she would hate feeling like she's in a hospital."
Sign in to unlock full contact details
- Active couple (62 and 65) — both fully healthy, looking to downsize from a 4-bedroom home
- Pickleball, pool access, and a full social calendar are highest priorities; no care needs currently
- Exploring communities within 25 miles of adult children in Ocala; private pay, flexible budget
"We're not ready for anything medical. We just want to be around people our age, stop maintaining a big house, and actually enjoy retirement."
Sign in to unlock full contact details
- Single woman (72) — fully independent, recently widowed; social isolation is the main concern
- Looking for structured activities, communal dining, and neighbors her own age
- LTC insurance available; adult children are supportive and involved in the decision
"Since my husband passed, I'm home alone too much. I just want to be somewhere with life and people around me."
Sign in to unlock full contact details
Showing anonymized lead activity — no names, contact info, or personal details displayed.
The process
Get Your Next Lead in 10 Minutes
Onboard free, claim your $500 in credits, and start browsing real leads from families in your market — all in under 10 minutes.
Families Take Our Matching Quiz
Families searching for senior living answer a multi-step quiz covering care needs, location, budget, and timeline. Takes about 3 minutes. Our AI summarizes their answers into a structured lead profile.
Step 1 of 5
What level of care does your loved one need?
Sample — actual quiz has 15 steps
We Score, Verify & List
Our AI scores each submission on 27+ intent signals — timeline urgency, care specificity, budget clarity, and more. Every lead confirms their intent via SMS or an automated phone call before being released. Only verified leads go live on the marketplace.
Lead #4821 — AI Score
8.5 / 10
Phone verified
Ready for marketplace
Sample AI scoring output
You Pick & Contact
Browse the live feed, preview every detail before spending anything, and purchase only the leads that fit your community. Contact info unlocks immediately. The demo below is the real purchase experience — give it a try.
- Mother (80–84 age range) — early-stage dementia, medication management needs
- Currently lives alone; family concerned about safety and fall risk
Mom is very social and was active in her church and book club until recently. She still has so much life in her.
- HOSPITAL DISCHARGE: Mother (85–89 age range) — recovering from hip fracture
- Needs skilled nursing transitioning to Assisted Living within 2 weeks
She was completely independent until the fall. We need somewhere with skilled nursing on-site and a real rehab program.
The family experience
What Families See After Matching
After families complete the quiz and select your community, they see a personalized reveal page showing your real identity, photos, and tier-specific content. Higher tiers unlock more engagement tools that turn matches into tours.
Anonymized Card
- Community type label (name hidden)
- Real photos shown
- Match score with quality label
- Highlights and "why it's a good match"
- City shown (no address or listing link)
Full Reveal
- Real community name and photos revealed
- Link to your full listing page
- Rating and review count shown
- Schedule a Tour + Download Brochure
- Phone, email, and full address
Premium Reveal
- Everything in Premium
- Embedded community video
- Download Care Guide PDF
- Special offer banner
- Featured community badge
$500 in Free Lead Credits
Two credits worth up to $250 each — no card required. Apply one credit per Pay Per Lead purchase. If a lead costs more than $250, pay the difference. Credits apply to Pay Per Lead only — not commission.
Choose how you pay
Two Payment Models. Same Lead Quality.
Both options give you the same lead preview, the same 27+ signal matching, and the same intent verification. Choose the model that works best for each lead — you can even mix and match.
Pay Per Lead
Purchase individual leads upfront at a fraction of traditional referral costs. Use free credits, lock leads for exclusive access, and keep all move-in revenue.
- Preview full lead before purchase
- Use free credits on any Pay Per Lead purchase
- Lock leads for exclusive access
- No contracts — buy only what you want
- Up to 4 communities per lead
Commission on Move-In
Prefer the industry model? We offer flat commission rates to every community by care type and market — often substantially lower than traditional referral services. You pay only when a family moves in.
- Preview full lead before accepting
- Pay only when a family moves in
- Flat rates by care type and market
- Standard contract (or bring your own)
- Up to 4 communities per lead
Pay Per Lead options
Get a Slot or Lock It
When paying per lead, choose between shared access or exclusive access. Credits and locks are only available with Pay Per Lead.
Get a Slot
Purchase a non-exclusive slot. Up to 4 communities can access the same lead. Lower price — still a high-quality, intent-verified lead. Free intro credits apply.
Lock It
Close the lead to new buyers — no one can purchase after you. If a slot was already taken, that community keeps their access. Otherwise, you're the only one reaching out. Higher price, but competition stops here.
Pricing
What Affects Lead Price
Care type sets the baseline. From there, urgency signals, the family's timeline, and overall intent score all factor in. Higher-intent leads cost more — and often convert at significantly higher rates.
Aged leads (48h+) available at a discount. Typical range reflects care type and intent score.
How we compare
SLC vs. Traditional Referral Services
Other services may charge variable commission rates and limit your control.
With SLC, you choose your payment model and matching is always unbiased.
Yes — per lead or commission, your choice per lead
Commission only
PPL: ~$175–$330/lead. Commission: flat rate by care type and market
May range from $3,000–$7,000 per move-in
Always — full preview on both models
Not always
Never — 27+ signal algorithm ranks by fit
Commission structures may influence referral priority
We offer flat rates by care type and market (same for everyone)
Rates may vary by community
Automated SMS/voice verification on every lead
Not always disclosed
PPL: $500 in credits, no card. Commission: no upfront cost
Free to list, but high per-move-in fee
Traditional referral service estimates based on publicly available industry data. Comparison reflects structural model differences, not head-to-head performance data.
Run the numbers
What Could SLC Mean for Your Community?
Adjust the inputs to see how lead spend could translate into move-ins and revenue for your specific community.
Slot 1 base price: $175/lead (avg ~$228 with quality multiplier)
Industry average: 26–29% (Creating Results, 2024)
Industry average: 25–35% (Creating Results, 2024)
Estimated Monthly Results
Cost Per Move-In Comparison
leads / move-ins
flat rate per move-in
100% of 1 month's rent
Commission rates shown are base rates. Actual rates may vary by market. Traditional referral services typically charge 100% or more of the first month's rent per move-in.
Uses industry benchmark data (Creating Results, Aline, Waypoint Converts). Tour and move-in rates are industry averages — your results may vary.
Questions
Frequently Asked
What's the difference between Pay Per Lead and Commission?
With Pay Per Lead, you purchase individual leads upfront — preview first, then buy. You can use free credits and lock leads for exclusive access. No contracts. With Commission on Move-In, you pay only when a family actually moves in. We offer flat commission rates to every community by care type and market — often substantially lower than traditional referral services. Both models give you the same lead preview and the same 27+ signal matching.
Can I switch between models?
Yes — you choose per lead. For one lead you might pay upfront to lock it exclusively, and for another you might accept on commission. The choice is yours each time. Credits and locks are only available with Pay Per Lead.
How do the free credits work?
When you create your account, you receive two lead credits worth up to $250 each — these apply to Pay Per Lead purchases only. Use one credit per purchase. If a lead costs more than $250, you pay the difference. Unused value doesn't carry over. No credit card required. Credits expire 30 days after account creation.
What's the difference between 'Get a Slot' and 'Lock It'?
These are Pay Per Lead options. 'Get a Slot' means you purchase a non-exclusive slot alongside up to three other communities — lower price, still a great lead. 'Lock It' closes the lead to any future purchases — no one can buy in after you. Locking costs more but stops new buyers from entering. Credits and locks are only available with Pay Per Lead.
What are your commission rates?
We offer flat commission rates to every community by care type and market. Rates reflect cost of living in each market — for example, a metro area will have proportionally higher rates than a rural area. Our rates are often substantially lower than traditional referral services. Communities can also negotiate individual contracts if they prefer their own terms.
Does my payment model affect which leads I see?
No. Our matching algorithm uses 27+ signals — care needs, budget, timeline, location, intent, lifestyle preferences, and more — and is completely independent of how a community pays. Whether you use Pay Per Lead, commission, or haven't purchased anything at all, matching is identical.
How is lead pricing determined?
For Pay Per Lead, price is based on care type, urgency signals, timeline, and overall intent score. Higher-intent leads cost more but may convert at significantly higher rates. For commission, we offer flat rates by care type and market. You always see the exact price or rate before making any decision.
Can I see a lead before paying for it?
Yes — on both models. Every lead card shows care type, city, intent level (High / Considering / Exploring), timeline, top amenity priority, a summary of needs, a direct quote from the family, and an AI-written explanation of why this lead matches your community — all before you spend a dollar or accept a commission lead.
Is there any commitment or minimum?
Pay Per Lead has no contract, no minimum, and no subscription — buy what you want, stop anytime, purchased credits never expire. Commission uses our standard flat-rate contract, but you can discuss individual terms if needed.
How is this different from traditional referral services?
Traditional referral services may charge $3,000–$7,000 per move-in with variable rates that can create steering incentives. With SLC, you choose your model: pay per lead ($100–$330) or our flat-rate commission. Either way, our matching algorithm uses 27+ signals and is never influenced by how you pay. We offer the same flat commission rates to every community.
How quickly will I see leads after signing up?
Many new communities see their first matching lead within 24–48 hours. The marketplace is active 24/7 with real-time notifications so you never miss one.
Ready to Get Started?
Create your free account in 10 minutes. $500 in lead credits will be waiting — no card required.
You control your leads. You preview before you decide. You choose how you pay.
Get Started — It's FreeNot sure yet? Use your $500 in free credits to test it. If you don't like what you see, you've spent nothing.