Pick Your Leads.
Pay Per Lead.
No Contracts.
Families searching for senior living complete our matching quiz and get phone-verified before reaching your dashboard. You see every detail — intent, care type, timeline, a direct quote — before you decide to buy.
You're in control — always. See it. Choose it. Buy it.
No credit card • 10 minutes to set up
Intent level — AI-scored on 10 signals including timeline urgency, care specificity, and budget readiness
Needs help with daily activities — medication, bathing, dressing
"Doctor is recommending the move. We need somewhere that feels like home."
Mid-stage Alzheimer's diagnosis — safety and specialist staff are top priorities
"Dad has been getting confused at night. We really need someone who specializes in this."
Active couple (60–64 age range) — no care needs, focused on social life and downsizing
"We just want to be around people our age and stop maintaining a big house."
Anonymized samples — your dashboard shows real leads for your market.
Try it yourself
You See the Lead Before You Buy It.
Every. Single. Time.
No lead is sold to you blind. Before you spend a dollar, you see the family's care needs, budget, timeline, city, intent level, and even a direct quote in their own words.
See the full anonymized profile — care type, city, intent, timeline, a family quote
See your community's match score (0–10 fit) before committing
Choose: Get a Slot (standard) or Lock It (exclusive) — you pick
Contact info revealed instantly after purchase — phone-verified
Interactive demo — click "Get This Lead" to see the full purchase experience
- Mother (80–84 age range) — early-stage dementia, medication management needs
- Currently lives alone; family concerned about safety and fall risk
Mom is very social and was active in her church and book club until recently. She still has so much life in her.
- HOSPITAL DISCHARGE: Mother (85–89 age range) — recovering from hip fracture
- Needs skilled nursing transitioning to Assisted Living within 2 weeks
She was completely independent until the fall. We need somewhere with skilled nursing on-site and a real rehab program.
Everything included
A full lead acquisition system — starting with $840 free.
No subscription. No setup fee. A live lead marketplace with every tool you need to find, buy, and manage leads.
$840 in Free Lead Credits
Three $280 credits when you create your account. No card required. Use them on any leads you want.
Browse Before You Buy
See care type, city, intent level, timeline, and top priority for every lead before you spend a dollar.
Phone-Verified Contacts
Every submission is called by our team to confirm real contact details before the lead goes live.
Intent Scoring on Every Lead
Our AI scores each submission on 10 signals — timeline urgency, care specificity, budget, and more.
Real-Time Notifications
Get alerted the moment a new lead matching your care type and geography hits the marketplace.
Lead Tracking Dashboard
Manage every lead from first contact through tour to move-in. Log status updates, keep your pipeline organized.
No Contracts, Ever
Buy as many or as few leads as fits your census goals. Pause anytime. Purchased credits never expire.
Bad Contact? We Make It Right
If a lead has confirmed bad contact info within 48 hours of purchase, we issue a credit — no questions asked.
Example Feed
Example Leads
Anonymized — no names, contact info, or personal details shown.
- Parent needs help with daily activities — bathing, dressing, medication management
- Timeline: Within 30 days — actively comparing communities
- Top priority: On-site medical care
"Mom has been resistant to moving but her doctor is now recommending it. We need somewhere that feels like home."
Sign in to unlock full contact details
- Loved one has mid-stage Alzheimer's diagnosis; safety is the top priority
- Timeline: Within 30 days — actively comparing communities
- Top priority: Memory care on campus
"Dad has been getting confused at night and we're scared. We need someone who specializes in this."
Sign in to unlock full contact details
- Parent needs help with daily activities — bathing, dressing, medication management
- Timeline: 1–3 months — actively comparing communities
- Top priority: Dining included
"Mom has been resistant to moving but her doctor is now recommending it. We need somewhere that feels like home."
Sign in to unlock full contact details
- Couple, mid-60s, exploring active adult lifestyle — no care needs yet
- Timeline: 1–3 months — actively comparing communities
- Top priority: Fitness center
"We're not ready for assisted living, we just want to downsize and be around people our age."
Sign in to unlock full contact details
- Active senior ready to downsize and join a social, maintenance-free community
- Timeline: 3–6 months — actively comparing communities
- Top priority: Social activities
"I'm healthy and active — I just want community, security, and someone else to handle the house."
Sign in to unlock full contact details
Showing anonymized lead activity — no names, contact info, or personal details displayed.
The process
Get Your Next Lead in 10 Minutes
Onboard free, claim your $840 in credits, and start browsing real leads from families in your market — all in under 10 minutes.
Families Take Our Matching Quiz
Families searching for senior living answer a multi-step quiz covering care needs, location, budget, and timeline. Takes about 3 minutes. Our AI summarizes their answers into a structured lead profile.
Step 1 of 5
What level of care does your loved one need?
Sample — actual quiz has 15 steps
We Score, Verify & List
Our AI scores each submission on 10 intent signals — timeline urgency, care specificity, budget clarity, and more. A team member then calls to verify the phone number. Only verified leads go live on the marketplace.
Lead #4821 — AI Score
8.5 / 10
Phone verified
Ready for marketplace
Sample AI scoring output
You Pick & Contact
Browse the live feed, preview every detail before spending anything, and purchase only the leads that fit your community. Contact info unlocks immediately. The demo below is the real purchase experience — give it a try.
- Mother (80–84 age range) — early-stage dementia, medication management needs
- Currently lives alone; family concerned about safety and fall risk
Mom is very social and was active in her church and book club until recently. She still has so much life in her.
- HOSPITAL DISCHARGE: Mother (85–89 age range) — recovering from hip fracture
- Needs skilled nursing transitioning to Assisted Living within 2 weeks
She was completely independent until the fall. We need somewhere with skilled nursing on-site and a real rehab program.
$840 in Free Lead Credits
Three credits worth up to $280 each — no card required. Use one credit per purchase. If a lead costs more than $280, pay the difference. Credits don't carry over unused value.
Two ways to buy
Get a Slot or Lock It
Both options let you preview the full lead first. Choose based on how competitive the lead is and how much you want exclusivity.
Get a Slot
Purchase a non-exclusive slot on a lead. The lead can be shared with up to two other communities. Lower price — still a high-quality, phone-verified lead.
- Lower price per lead
- Full preview before buying
- Up to 4 communities see same contact
- Free intro credits apply here
Lock It
Buy exclusive rights to the lead. No other community sees the full contact info — you're the only one calling. Worth it for your highest-fit matches.
- You're the only community with access
- Full preview before buying
- Higher price — but zero competition
- Available on most active leads
Pricing
Lead Prices by Care Type
Base price × a quality multiplier (1.0–1.5×) based on intent score. Higher-intent leads cost more but convert at significantly higher rates.
Aged leads (48h+) available at a discount. Typical range reflects quality multiplier on scored leads.
Why per-lead wins
SLC vs. Traditional Referral Agencies
Referral agencies take $3,000–$7,000 per move-in and you have no control. With SLC, you control every dollar.
APFM estimates based on publicly available industry data. Comparison reflects structural model differences, not head-to-head performance data.
Run the numbers
What Could Per-Lead Pricing Mean for Your Community?
Adjust the inputs to see how lead spend could translate into move-ins and revenue for your specific community.
Slot 1 base price: $175/lead (avg ~$228 with quality multiplier)
Industry average: 26–29% (Creating Results, 2024)
Industry average: 25–35% (Creating Results, 2024)
Estimated Monthly Results
Uses industry benchmark data (Creating Results, Aline, Waypoint Converts). Tour and move-in rates are industry averages — your results will vary. SLC is collecting real performance data from partner communities.
Questions
Frequently Asked
How do the free credits work?
When you create your account, you receive three lead credits worth up to $280 each. Use one credit per purchase — if a lead costs more than $280, you pay the difference. If it costs less, the credit covers the full purchase and unused value doesn't carry over. No credit card required. Credits expire 30 days after account creation.
What's the difference between 'Get a Slot' and 'Lock It'?
'Get a Slot' means you purchase a non-exclusive slot on a lead alongside up to two other communities — lower price, still a great lead. 'Lock It' means you buy exclusive rights to that lead: no other community sees the full contact info. Exclusive leads cost more but you have zero competition.
How is lead pricing determined?
Each care type has a base price ($100 for 55+ Active Adult up to $225 for CCRC). A quality multiplier — based on the lead's intent score — adjusts the price. Higher-intent leads cost more but convert at higher rates. You always see the price before buying.
What does "phone-verified" actually mean?
Before any lead appears in the marketplace, a member of our team calls the phone number provided to confirm it's real and the person is genuinely searching for senior living. If we can't verify it, the lead doesn't go live.
Can I see a lead before paying for it?
Yes — that's the whole point. Every lead card shows care type, city, intent level (High / Considering / Exploring), timeline, top amenity priority, a summary of needs, and even a direct quote from the family — before you spend anything.
Is there any commitment or minimum?
No contract, no minimum, no subscription. Purchase the leads you want, when you see them. Stop anytime. Purchased credits never expire.
How is this different from A Place for Mom?
Referral agencies charge $3,000–$7,000 per move-in and send the same family to multiple communities. With SLC, you pay per lead ($100–$330), preview before buying, and keep all revenue from move-ins. For communities with solid follow-up, the math strongly favors per-lead pricing.
How quickly will I see leads after signing up?
Most new communities see their first matching lead within 24–48 hours. The marketplace is active throughout business hours (8am–8pm ET) with real-time notifications so you never miss one.
Ready to Get Started?
Create your free account in 10 minutes. $840 in lead credits will be waiting — no card required.
You control your leads. You see before you buy. You pay only for what you want.
Get Started — It's FreeNot sure yet? Use your $840 in free credits to test it. If you don't like what you see, you've spent nothing.