Pick Your Leads.
Pay Per Lead.
No Contracts.
Families searching for senior living complete our matching quiz and get phone-verified before reaching your dashboard. You see every detail — intent, care type, timeline, a direct quote — before you decide to buy.
You're in control — always. See it. Choose it. Buy it.
No credit card • 10 minutes to set up
Intent level — AI-scored on 10 signals including timeline urgency, care specificity, and budget readiness
- Mother (78–82) — needs help with daily activities, medication management, and fall prevention
- LTC insurance confirmed; family is financially prepared and expects to decide by end of month
"Doctor is recommending the move. We need somewhere that feels like home."
Physician-prompted search with strong financial readiness and a firm decision timeline. Family prioritizes daily activity support and a warm, social environment.
- Mid-stage Alzheimer's diagnosis — wandering incidents reported, secure memory unit required
- Privately paying; budget is flexible for the right fit and specialist staff
"Dad has been getting confused at night. We really need someone who specializes in this."
Adult children coordinating after recent safety incidents at home. Fit on specialist staffing and secured environment will drive conversion.
- Active couple (60–64) — no care needs; focused on social programming and downsizing
- Pet-friendly community strongly preferred; proximity to adult children in Gainesville matters
"We just want to be around people our age and stop maintaining a big house."
Proactively planning their next chapter. This couple responds to lifestyle messaging — events, community, and convenience over clinical care.
Anonymized samples — your dashboard shows real leads for your market.
Try it yourself
You See the Lead Before You Buy It.
Every. Single. Time.
No lead is sold to you blind. Before you spend a dollar, you see the family's care needs, budget, timeline, city, intent level, and even a direct quote in their own words.
See the full anonymized profile — care type, city, intent, timeline, a family quote, and an AI-written match explanation
See your community's match score (0–10 fit) before committing
Choose: Get a Slot (shared) or Lock It (closes to new buyers) — you pick
Contact info + full AI lead profile revealed instantly after purchase
Interactive demo — click “Get This Lead” to see the full purchase experience
- Mother (80–84 age range) — early-stage dementia, medication management needs
- Currently lives alone; family concerned about safety and fall risk
Mom is very social and was active in her church and book club until recently. She still has so much life in her.
- HOSPITAL DISCHARGE: Mother (85–89 age range) — recovering from hip fracture
- Needs skilled nursing transitioning to Assisted Living within 2 weeks
She was completely independent until the fall. We need somewhere with skilled nursing on-site and a real rehab program.
The consumer experience
This Is What the Family Sees
Before You Hear From Them
Families complete a detailed quiz, review scored matches, and select the communities they want to hear from. Their phone is verified before the lead goes live. By the time you see a lead, they already know who you are.
Select the communities you'd like to hear from. Your contact info is only shared with communities you specifically select.
Why these communities were selected for you
These communities were selected because they specialize in memory care and assisted living within your $5,000–$7,000 budget. Both accept LTC insurance and are located within 15 miles of Ocala. Given your 1–3 month timeline, each community has confirmed they have availability to discuss your situation promptly.
Assisted Living Community
Pricing available upon inquiry
- 24/7 assistance program directly addresses the fall-risk and medication concerns your family described
- Active social calendar and restaurant-style dining match your two highest-ranked amenity priorities
- LTC insurance accepted — within your $5,000–$7,000 budget range
Why it's a great match: This community's dedicated daily-assistance program and 24/7 staffing directly address the safety concerns your family described. Their restaurant-style dining and full social calendar align with the two amenity priorities you ranked highest — making this a strong fit on both the care and lifestyle dimensions.
Memory Care Community
Pricing available upon inquiry
- Dedicated Alzheimer's and dementia unit with staff trained exclusively in memory care
- Secure outdoor walking paths and sensory garden match your safety and engagement priorities
- VA Benefits accepted — confirmed within your $5,000–$7,000 budget range
Why it's a great match: This community's secured memory care neighborhood and staff who work exclusively with dementia residents directly match the diagnosis and safety priorities your family listed. Their acceptance of VA Benefits and location within 10 miles of Ocala were both key factors in this match.
Mobile Phone Number *Required for phone verification
I consent to being contacted by the communities I've selected above about availability, pricing, and scheduling tours. (Required)
Sample UI — demonstration only
Hover the numbered bubbles to learn what each element means for your community.
Everything included
A full lead acquisition system — starting with $500 free.
No subscription. No setup fee. A live lead marketplace with every tool you need to find, buy, and manage leads.
$500 in Free Lead Credits
Two $250 credits when you create your account. No card required. Use them on any leads you want.
Browse Before You Buy
See care type, city, intent level, timeline, and top priority for every lead before you spend a dollar.
Phone-Verified Contacts
Families confirm their contact via automated SMS or voice call before their lead goes live — no verified number, no live lead.
AI-Scored Intent + Written Profile
Every lead is scored on 10 intent signals and includes a 3-5 sentence AI-written analysis and summary covering care needs, urgency, budget, and family context — ready for your sales team.
Real-Time Notifications
Get alerted the moment a new lead matching your care type and geography hits the marketplace.
Lead Tracking Dashboard
Manage every lead from first contact through tour to move-in. Log status updates, keep your pipeline organized.
No Contracts, Ever
Buy as many or as few leads as fits your census goals. Pause anytime. Purchased credits never expire.
Bad Contact? We Make It Right
If a lead has confirmed bad contact info within 48 hours of purchase, we issue a credit — no questions asked.
Example Feed
Example Leads
Anonymized — no names, contact info, or personal details shown.
- Mother (80–84) — early Parkinson's with medication needs; daughter is the primary decision-maker
- Currently living alone; fall risk escalating and physician is now recommending the move
- LTC insurance confirmed active — family wants to use coverage and is ready to tour this week
"The doctor is recommending the transition. We need somewhere that genuinely feels like home — she's still very much herself."
Sign in to unlock full contact details
- Father (85–89) — mid-stage Alzheimer's; two wandering incidents in the past 30 days
- VA benefits confirmed active; family is the decision-maker and touring communities now
- Secure unit and 24/7 staff with dementia-specific training are non-negotiable requirements
"He got out twice last month. We can't keep him safe at home any longer — we need someone who truly specializes in this."
Sign in to unlock full contact details
- Mother (75–79) — recovering from hip replacement; transition from rehab to AL within 6–8 weeks
- Hospital social worker is involved; family meeting with siblings scheduled for next week
- Private pay; flexible budget up to $5,500/mo — social atmosphere and dining are top priorities
"She was totally independent until the hip. We want somewhere warm and social — she would hate feeling like she's in a hospital."
Sign in to unlock full contact details
- Active couple (62 and 65) — both fully healthy, looking to downsize from a 4-bedroom home
- Pickleball, pool access, and a full social calendar are highest priorities; no care needs currently
- Exploring communities within 25 miles of adult children in Ocala; private pay, flexible budget
"We're not ready for anything medical. We just want to be around people our age, stop maintaining a big house, and actually enjoy retirement."
Sign in to unlock full contact details
- Single woman (72) — fully independent, recently widowed; social isolation is the main concern
- Looking for structured activities, communal dining, and neighbors her own age
- LTC insurance available; adult children are supportive and involved in the decision
"Since my husband passed, I'm home alone too much. I just want to be somewhere with life and people around me."
Sign in to unlock full contact details
Showing anonymized lead activity — no names, contact info, or personal details displayed.
The process
Get Your Next Lead in 10 Minutes
Onboard free, claim your $500 in credits, and start browsing real leads from families in your market — all in under 10 minutes.
Families Take Our Matching Quiz
Families searching for senior living answer a multi-step quiz covering care needs, location, budget, and timeline. Takes about 3 minutes. Our AI summarizes their answers into a structured lead profile.
Step 1 of 5
What level of care does your loved one need?
Sample — actual quiz has 15 steps
We Score, Verify & List
Our AI scores each submission on 10 intent signals — timeline urgency, care specificity, budget clarity, and more. A team member then calls to verify the phone number. Only verified leads go live on the marketplace.
Lead #4821 — AI Score
8.5 / 10
Phone verified
Ready for marketplace
Sample AI scoring output
You Pick & Contact
Browse the live feed, preview every detail before spending anything, and purchase only the leads that fit your community. Contact info unlocks immediately. The demo below is the real purchase experience — give it a try.
- Mother (80–84 age range) — early-stage dementia, medication management needs
- Currently lives alone; family concerned about safety and fall risk
Mom is very social and was active in her church and book club until recently. She still has so much life in her.
- HOSPITAL DISCHARGE: Mother (85–89 age range) — recovering from hip fracture
- Needs skilled nursing transitioning to Assisted Living within 2 weeks
She was completely independent until the fall. We need somewhere with skilled nursing on-site and a real rehab program.
$500 in Free Lead Credits
Two credits worth up to $250 each — no card required. Use one credit per purchase. If a lead costs more than $250, pay the difference. Credits don't carry over unused value.
Two ways to buy
Get a Slot or Lock It
Both options let you preview the full lead first. Choose based on how competitive the lead is and whether you want to close it to new buyers after you.
Get a Slot
Purchase a non-exclusive slot on a lead. The lead can be shared with up to three other communities. Lower price — still a high-quality, phone-verified lead.
- Lower price per lead
- Full preview before buying
- Up to 4 communities see same contact
- Free intro credits apply here
Lock It
Close the lead to new buyers — no one can purchase after you. If a slot was already taken before you locked it, that community keeps their access. Otherwise,you're the only one reaching out.
- Closes the lead to any new buyers
- Full preview before buying
- Higher price — but competition stops here
- Available on most active leads
Pricing
What Affects Lead Price
Care type sets the baseline. From there, urgency signals, the family's timeline, and overall intent score all factor in. Higher-intent leads cost more — and convert at significantly higher rates.
Aged leads (48h+) available at a discount. Typical range reflects care type and intent score.
Why per-lead wins
SLC vs. Traditional Referral Agencies
Referral agencies take $3,000–$7,000 per move-in and you have no control. With SLC, you control every dollar.
~$175–$330/lead × your close rate
~$3,000–$7,000 per move-in
You choose to buy a specific lead
A family moves in (no control)
Always — full preview before purchase
No
Get a slot (shared) or lock to stop new buyers
Same family sent to many communities
Automated SMS/voice verification on every lead
Not disclosed
None
Typically yes
$500 in credits, no card needed
Free to list, but high per-move-in fee
APFM estimates based on publicly available industry data. Comparison reflects structural model differences, not head-to-head performance data.
Run the numbers
What Could Per-Lead Pricing Mean for Your Community?
Adjust the inputs to see how lead spend could translate into move-ins and revenue for your specific community.
Slot 1 base price: $175/lead (avg ~$228 with quality multiplier)
Industry average: 26–29% (Creating Results, 2024)
Industry average: 25–35% (Creating Results, 2024)
Estimated Monthly Results
Uses industry benchmark data (Creating Results, Aline, Waypoint Converts). Tour and move-in rates are industry averages — your results will vary. SLC is collecting real performance data from partner communities.
Questions
Frequently Asked
How do the free credits work?
When you create your account, you receive two lead credits worth up to $250 each. Use one credit per purchase — if a lead costs more than $250, you pay the difference. If it costs less, the credit covers the full purchase and unused value doesn't carry over. No credit card required. Credits expire 30 days after account creation.
What's the difference between 'Get a Slot' and 'Lock It'?
'Get a Slot' means you purchase a non-exclusive slot on a lead alongside up to three other communities — lower price, still a great lead. 'Lock It' means you close the lead to any future purchases — no one can buy in after you. If a slot was already purchased before you locked it, that community retains their access. If no slots were taken yet, you'll be the only one reaching out. Locking costs more, but stops new buyers from entering.
How is lead pricing determined?
Lead price is determined by a combination of factors: care type (higher-complexity care commands higher prices), urgency signals, the family's stated timeline, and overall intent score. Higher-intent leads cost more, but they convert at significantly higher rates. You always see the exact price before buying — no surprises.
What does "phone-verified" actually mean?
Before any lead appears in the marketplace, an automated SMS or voice call is sent to the phone number provided. The person must reply or confirm to pass verification. If we can't verify it, the lead doesn't go live.
Can I see a lead before paying for it?
Yes — that's the whole point. Every lead card shows care type, city, intent level (High / Considering / Exploring), timeline, top amenity priority, a summary of needs, a direct quote from the family, and an AI-written explanation of why this lead matches your community — all before you spend a dollar. After purchase, you also receive a full 2–3 paragraph AI-written lead profile covering the family's care situation, urgency, budget, and context — ready for your sales team to act on immediately.
Is there any commitment or minimum?
No contract, no minimum, no subscription. Purchase the leads you want, when you see them. Stop anytime. Purchased credits never expire.
How is this different from A Place for Mom?
Referral agencies charge $3,000–$7,000 per move-in and send the same family to multiple communities. With SLC, you pay per lead ($100–$330), preview before buying, and keep all revenue from move-ins. For communities with solid follow-up, the math strongly favors per-lead pricing.
How quickly will I see leads after signing up?
Most new communities see their first matching lead within 24–48 hours. The marketplace is active throughout business hours (8am–8pm ET) with real-time notifications so you never miss one.
Ready to Get Started?
Create your free account in 10 minutes. $500 in lead credits will be waiting — no card required.
You control your leads. You see before you buy. You pay only for what you want.
Get Started — It's FreeNot sure yet? Use your $500 in free credits to test it. If you don't like what you see, you've spent nothing.