Listing plans
Simple, transparent pricing.
Start free. Scale when ready.
Get your community in front of families searching for senior living — from a free listing to a fully featured presence with priority placement.
Priority placement applies to directory and search listings only — family match results are always ranked by fit, never by plan.
Free
Basic profile with contact information and location details
Free forever
What's included
Premium
Enhanced profile with lead generation, priority placement, and analytics - Annual
What's included
Featured
Top placement, priority leads, unlimited images, and all premium features - Annual
What's included
The case for upgrading
One extra move-in covers your entire year.
Listing plans are priced so a single additional resident more than pays for a full year of premium visibility — transparent pricing, no long-term commitments.
Pay per lead upfront, or choose our flat-rate commission — often substantially lower than what other services charge.
Review name, care type, timeline, and budget before deciding. Every purchase is intentional — no surprises, no pressure.
Every lead confirms their intent via SMS, or can opt for a quick automated phone confirmation before the lead is released.
Every plan
Built to help families find your community
All plans include the core tools you need to manage and grow your listing. Paid plans unlock higher visibility and advanced features.
Lead marketplace access
Browse and purchase intent-verified leads from families actively searching in your area.
Analytics dashboard
Track profile views, lead performance, and listing visibility over time.
Photo gallery
Showcase your community with a rich photo gallery on your public listing page.
Secure messaging
Communicate directly with lead contacts and families through your dashboard.
Search ranking
Appear in city and care-type search results for families in your market. Plans affect directory placement only — never family match results.
Verified badge
Display a verification badge that builds trust with families comparing communities.
Side by side
Compare all features
Every plan includes core marketplace access. Paid plans unlock higher visibility, more uploads, and advanced capabilities.
| Feature | FreeFree | Premium$1,699/year | Featured$3,599/year |
|---|---|---|---|
| Analytics | |||
| Included | Included | Included | |
| Not included | Included | Included | |
| Not included | Included | Included | |
| Not included | Not included | Included | |
| Not included | Not included | Included | |
| Not included | Not included | Included | |
| Listing basics | |||
| Included | Included | Included | |
| Included | Included | Included | |
| Not included | Included | Included | |
| Marketing | |||
| Included | Included | Included | |
| Included | Included | Included | |
| Not included | Included | Included | |
| Photos & media | |||
| up to 3 | up to 10 | 5MB | |
| Included | Included | Included | |
| Included | Included | Included | |
| Not included | up to 3 | up to 10 | |
| Not included | Included | Included | |
| Reviews | |||
| Included | Included | Included | |
| Included | Included | Included | |
| Support | |||
| Included | Included | Included | |
| Not included | Included | Included | |
| Visibility | |||
| Included | Included | Included | |
| Not included | Included | Included | |
| Not included | Not included | Included | |
| Not included | Not included | Included | |
| Family engagement | |||
| Not included | Included | Included | |
| Not included | up to 1 | up to 10 | |
| Not included | Not included | up to 1 | |
| Not included | Not included | 10MB | |
| Not included | Not included | Included | |
Family experience
What families see on the reveal page
After matching with your community, families see a personalized reveal page. Your listing tier determines how much engagement each family can take.
| Feature | Free | Premium | Featured |
|---|---|---|---|
| Match score + highlights | |||
| Real community photos | |||
| Community type + city shown | |||
| Community name revealed | - | ||
| Link to listing page | - | ||
| Rating + review count | - | ||
| Schedule a Tour button | - | ||
| Brochure download | - | ||
| Phone + email contact | - | ||
| Full address | - | ||
| Video showcase | - | - | |
| Care guide download | - | - | |
| Special offer banner | - | - | |
| Featured badge | - | - |
Built for senior living
Two ways to pay. One unbiased matching algorithm.
Pay per lead upfront, or choose our flat-rate commission on move-in — your choice per lead. Intent-verified, quiz-qualified families matched using 27+ signals — preview every lead before you decide, with matching that never considers payment.
Learn how our lead marketplace worksQuestions
Frequently Asked Questions
Everything you need to know about our pricing and plans
Can I change my plan at any time?
Yes, you can upgrade or downgrade your plan at any time. Changes take effect at the end of your current billing period.
Is there a setup fee or long-term contract?
No setup fees and no long-term contracts — ever. Plans renew annually and you can cancel before renewal at any time.
What kind of leads can I expect?
Our AI-powered system generates high-quality leads from users actively searching for senior care services in your area. Every lead confirms their intent via SMS or an automated phone call before being released to the marketplace.
How does lead pricing work alongside my plan?
Your listing plan covers your directory presence, profile tools, and visibility. Lead purchases are separate — you can pay per lead upfront or choose our flat-rate commission on move-in. Both options are available to all accounts.
Do I need a paid plan to buy leads?
No. Lead purchases are available to all accounts. A paid plan boosts your listing visibility, unlocks analytics, and increases your presence in search results.
Does a paid plan improve my match results?
No — and this is deliberate. Paid plans affect your visibility in directory browsing and search listings only. When a family completes our matching, which communities match and in what order is determined solely by fit — care needs, budget, and location — and is never influenced by plan, payment model, or commission.
Get started today
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